Windows: clicks · impressions · CTR · position = last 60 days (Search Console). GA4 users = active users (GA4 report window, includes bot & overseas traffic). Keywords = last 28 days. WhatsApp = unique click-throughs (one visitor per day = one, even if they tap several buttons; desktop, crawlers & overseas hits excluded). A click opens WhatsApp — it is not a guaranteed message. Click a site row for keywords.